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The Truth about Dog Food

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Why you really shouldn't feed your dog kibble?

Why feed Raw?

With the advent of the industrial revolution, our ancestral food chain has significantly changed within the last 100 years, that has huge influence on our food industry and eating habit moving into overly cooked, heavy processed/modified, low quality, convenient fast foods. Unfortunately, this same trend has made their way into the bowls of our furry family members and that has detrimental influence on their overall well being and quality of life.

Dog born to be able to crush bone?

Dogs are not biologically & naturally designed To eat kibble! They have only been introduced to cooked and processed foods within the last 80 years. Looking back at the historical diets of dogs and their wolf ancestors, it is clearly evident that they are carnivores. Their teeth, gut and digestive physiology strongly support this. Dogs have hinged, powerful jaws along with canines and triangular shaped carnassial teeth for the ripping and tearing of flesh and crushing of bone. They don’t have the typical molars for the grinding of plant material or a four-chamber stomach for the slow digestion and fermentation of complex carbohydrates (starches from plants and grains). They have a large stomach, short digestive tract and very small cecum, indicative of consuming large amounts of high protein food in a short time period and for fast digestion and rapid absorption of nutrients. 1

Sugar & carbohydrate are bad for our pets?

Ironically, a dry kibble diet consisting of extreme high percentage of carbohydrate and sugar (commonly over 45 to 60%!) l kibbles much of the protein are even plant based. It’s impossible to expect our pets, consuming this type of diet all LIFE long day and night, can be satisfied both physically and nutritionally? It just does not make sense.

What's in kibble?

One of the main differences between kibble and raw food is the amount of starch (or carbohydrate) they contain. While most raw foods contain 0 to 15% carbohydrate (with none of it starch), kibbles need starch to hold them together in those little kibble forms; and many kibbles are even 60% starch. If you’re feeding a grain-free kibble, don’t be fooled. It’s still Starch but just be in a different form. So instead of rice or corn, they’ll contain the same amount of peas or potatoes. Even grain-free foods are very high in starch.

Furthermore, many of the commercial pet foods dry kibbles use low quality consumable grading meat (e.g. diseased cow, unethically slaughtered animal) that can contain residues of drugs, vaccines, antibiotics, toxins and bacteria. 

How does kibble being manufactured?

The extreme high heat extrusion process (commonly over 180℃) in manufacturing kibbles as you can image it basically just destroys much nutrients values of the final product. The kibble is left with proteins that have been denatured, enzymes that are rendered inactive, and any natural, beneficial microflora (good bacteria) are no longer viable. Also, what many people are unaware of, is that in addition to substandard ingredients, there are many forms of toxins introduced into our pets’ bodies through these highly processed, cooked, kibble diets. These toxins include: aflatoxins, heterocyclic amines, acrylamides, and most recently discovered in dry, cooked pet foods, PBDEs (polybrominated diphenyl ethers) a chemical used as a flame retardant. 3

Persistent intake of high starch and sugar contents from extruded processed commercial dry kibble pet food can cause chronic inflammation and severe oxidation stress internally, major gum diseases, and eventually leading to many health issues. Chronic degenerative diseases, auto-immune diseases, allergies, kidney, pancreatic and liver disease are all rampant within our pet populations and cancer rates continue to rise. This has also becoming a huge emotional and financial burden to pet owners.

They love us unconditionally. We should choose the best for them.

A proper dog diet is the No.1 crucial step and top priority for your pet’s health. A raw, species appropriate diet is the best defense we can give our pets to thrive and maximize their opportunity for a long, healthy life. As caretakers of these amazing furry family companions who unconditionally love us and enhance our lives, we feel that it is not only fair to provide this to them, but rather our responsibility.


1.Mills, Milton R., MD. The Comparative Anatomy of Eating. Nov. 2009.

2.Knueven, Doug, DVM, CVA, CAC. The Holistic Health Guide, Natural Care for the Whole Dog. (2008).

3.Lippert, Gerard, DVM and Sapy, Bruno, DVM. Relation Be- tween the Domestic Dogs’ Well-Being and Life Expectancy. (2003).

4.Venier, Marta and Hites, Ronald. Flame Retardants in the Serum of Pet Dogs and in Their Food. Environ. Sci. Technol. 2011, 45 (10):4602-4608.

5.Pasternak, Henry, DVM, CVA. Healing Pets with Nature’s Miracle Cures. (2001): 13, 63-80.

6.Felton, J.S., M. Jägerstad, M.G. Knize, K. Skog, K. Waka- bayashi, Contents in Foods, Beverages and Tobacco, in: M. Na- gao, T. Sugimura (Eds.), Food Borne Carcinogens: Heterocyclic Amines, Wiley, West Sussex, 2000, pp. 31–71.

7.Knize, M.G, Salmon, C.P., Felton, J.S. Mutagenic Activity and Heterocyclic Amine Carcinogens in Commercial Pet Foods. Mutagenic Research/Genetic Toxicology and Environmental Mutagenesis. August 2003 539 (1-2): 195-201.6.

8.Rohrmann, S., Hermann, S. and Linseisen, J. Heterocyclic Aro- matic Amine Intake Increases Colorectal Adenoma Risk. Am J Clin Nutr. May 2009 89 (5): 1418-24.

In regard to our top products of choice, our clinical pet lover team has stringently screened and selected the Primal Freeze Dry Raw Formula - Here are the reasons why:

PineappleProducing human-grade, nutritionally sound, biologically appropriate diets for canines using only the freshest ingredients available.

Providing the highest level of convenience for pet owners.

Offering pet owners superior quality, wholesome raw pet foods at market rate competitive pricing with the goal of improving the life for all pets and their owners.

Quality Guarantee

  • Complete and balanced formulas for canines that meet their specific nutritional needs
  • Certified organic vegetables, fruits and minerals.
  • Convenient packaging formats in nuggets make the process of feeding your pets easy and safe.
  • Meats game and poultry are human-grade, vegetarian-fed, all-natural with no steroids, no added hormones and no antibiotics
  • Certified organic vegetables, fruits and minerals
  • Free of gluten, grain, corn, wheat and soy
  • Made in the USA
  • 100% transparent about origin of ingredients
  • Utilizes a “test and hold” protocol to ensure that all products test negative for harmful bacteria before being released for sale

What is freeze-dried?

Freeze-drying works by freezing the raw formula and reducing the atmospheric pressure to allow the groaen water in the food evaporate. Primal’s raw frozen formula changes from frozen to freeze-dried withour ever being thawed or cooked, thereby retaining all of the nutritional value of raw meat, minus the moisture.

Why we recommend Primal Freeze Dried Raw Formulas?

  • Nutritionally complete diets that are to be fed as a full-time, going feeding program.
  • Offer the convenience and benefits of a well-balanced, safe and wholesome raw-food diet without having to grind, chop, measure or mix the ingredients yourself.
  • Convenient packaging formats in nuggets make the process of feeding your pets easy and safe.
  • Contain muscle meats, organ meats, raw meaty bones, organic fruits and vegetables.
  • A wide variety of protein sources offering pets the full spectrum of necessary amino and fatty acids.

For Pet lovers who are in the transition of going from Kibbles to Raw or if on a tighter  financial budget, another good healthy choice is transitioning to BAKED Air-Dried Pet food, for this we highly recommend CARNA 4  brand

Quality of Carna4

  • Made with fresh, clean, raw meats and certified organic sprouted seeds
  • Free of synthetic ingredients and additives
  • Gently baked and thoroughly safety tested
  • Made in Canada
  • A+ rating by National Animal Supplement Council (NASC)

There are products for you to choose from: